“Nonprofits have to recognize that they’re businesses, not just causes. There’s a way to combine the very best of the not-for-profit, philanthropic world with the very best of the for-profit, enterprising world.”

From an interview with Bill Strickland, CEO of the Manchester Craftsmen's Guild

Marketing & Business Development

Business has long understood the profound importance of establishing a recognizable brand in the marketplace, of working over time to maintain a positive reputation in the public mind, and of using targeted advertising at key moments. Very large nonprofits, especially those that engage in “retail” fundraising— mass mailings, TV commercials, internet marketing—often use the same skills and technologies. But it’s rare that smaller nonprofits understand how well-targeted marketing can benefit their mission and promote sustainability.

My Dutch Uncle will work with your organization to assess where you can most effectively use marketing techniques to reach your fundraising goals, increase the impact of your mission-oriented programs, and raise awareness of your work and its importance to the community.

  • Access to business experts
    My Dutch Uncle can connect your organization with appropriate experts in naming, branding, marketing, advertising, internet marketing and social networking, and reputation management.
  • Kick-starting new directions or expansion
    Business-style marketing is especially valuable when a nonprofit is developing new lines of operations and/or a shift or expansion of its mission. We can work with your organization to plan a move into new mission territory or to build new operational programs.
  • Developing new sources of funding
    Forward-looking nonprofits can draw on for-profit approaches to enhance their impact and financial sustainability through mission-related, income-earning activities. We’ll help you make informed decisions about whether and how your organization should develop its own business activities. And we can help you create a customized action plan that will help you meet your business-related goals on your terms.

Marketing for nonprofits